brand strategies for commercial real estate
Commercial real estate is overdue for innovation in the ways we manage brands and define user experiences.
Commercial
Properties
The flow of information to tenants of all kinds has become volatile, and it’s not leveling out. Tap into additional value from your asset with strategic investment in brand development, transactional user experience, and targeted marketing tactics.
CRE Organizations
Almost all commercial real estate companies could benefit from superior brand strategy, but only at the right size. The right size is a fractional Chief Brand Officer on retainer — not a mid-level staff member, not a consultant or agency.
This is misunderstood work, leading many — from developers to brokers — to dismiss it. I’m here to prove that strategic, targeted, measurable methods, rooted in institutional real estate knowledge, can create value and improve overall performance [when done properly].
If you’re unsure what I mean by “brand management”
here’s a very over-simplified iceberg diagram:
