“IT’S A RELATIONSHIP BUSINESS”

… I’m not suggesting this isn’t true. It’s just not the whole truth these days.

Generations of commercial real estate companies have built their entire growth strategies around this adage. It’s precisely why efforts by commercial real estate businesses to communicate with anyone outside the field remain chaotic, at best.

Developers:

wouldn’t it be valuable to know an expert with years of marketing experience as well as the ability to understand how priority shifts across capital sources, political bodies, media, end users and buyers in a single project lifecycle?

Investors:

wouldn’t you benefit from a professional who can successfully collaborate with both your asset manager and your broker to run measurable leasing strategies tied directly to your full term pro forma?

Brokers:

wouldn’t it be nice to stop churning through marketing coordinators and graphic designers, and rather have consistent, dependable performance by well-rounded talent armed with strategic oversight? 

Right size your brand leadership

Until now, the prevailing solution has been to hire someone junior and direct their every move, or engage a typical agency. But CRE doesn’t need typical B2B brand management nor typical B2C brand management. Typical brand resources get mixed results because they’re built for other challenges.

What’s needed is a leader, an innovator, and a strategist who knows the peculiarities of this business. Fortunately, that need can be met without investing in a full-time officer ….

Fractional Chief Brand Officer

Someone who can effectively engage with all corners of your commercial real estate business, and offer proactive leadership in pursuit of business objectives.

Should we talk?

If you answered yes to any of the questions above, we should talk.

I’ve built CRE marketing programs from scratch. I’ve optimized marketing practices that have gotten out of hand. I’ve changed brands in small, medium and large degrees. If you have a weird, complex, messy or just confounding situation, I want to hear about it.

Phil Costabile, tenant rep

“Amy Stinson is a true asset to any organization she is partnered with or works for. Her creativity admits often otherwise dull or uninteresting subject matters is enviable among others in her field. More than that, Amy has the unique ability to find talent in individuals they otherwise couldn’t see in themselves.”